Hello again – a return to Substack, and a new era for this newsletter

'Who is this guy and what is he doing back in my inbox?'

It’s been a while, hasn’t it? 551 days, to be precise, since the last update on The Pinnacle landed in your inbox. So I’m not surprised that you’re scratching your head and wondering what on Earth this is and why some guy called Alex has sent you a newsletter out of the blue.

In this newsletter’s about page it says the following: ‘The Pinnacle is a weekl…