What's in a cover design?

It's often said that the cover is the most important element of any book. Here's a glimpse into what goes into creating a non-fiction cover.

My first narrative non-fiction book, The Farthest Shore, is due to be published in September 2021 by Vertebrate Publishing. The book is a bit of a cross-genre chimera. Ostensibly a memoir about hiking the Cape Wrath Trail in winter, it is also nature writing by stealth, an exploration into the relationship between the internet and solitude, and a person…